Feb 11th - Feb 18th
MACRO UX / WEEK 1
The Digital Behaviour Change Project - Behaviour Change Techniques
Team: Moxue Jia, Sebastian Ervi, Zhaolu Song, Gabrielle Bennett
This week saw the start of our 6-week collaboration with external partners for our Macro-UX class. We were first divided into 4 groups, before discovering which partner we had been paired with. Moxue, Sebastian, Zhaolu and I were paired with University College London’s Centre for Behaviour Change, an opportunity I was extremely excited about!
Okay – let's get into it!
Ajzen, I., 1991. The theory of planned behavior. Organizational behavior and human decision processes, 50(2), pp.179-211.
BCT Taxonomy: 93 hierarchically-clustered techniques. (2016). [online] . Available at: [Accessed 12 Feb. 2021].
Fogg, B.J., 2020. Tiny Habits : the small changes that change everything. S.L.: Houghton Mifflin Harcourt.
Michie, S. and Johnston, M., 2012. Theories and techniques of behaviour change: Developing a cumulative science of behaviour change.
Michie, S., Van Stralen, M.M. and West, R., 2011. The behaviour change wheel: a new method for characterising and designing behaviour change interventions. Implementation science, 6(1), pp.1-12.